Why this matters
The biggest conversion loss happens in the 24 hours after the expo floor closes.
SLA structure
- Tier leads by fit and urgency.
- Set response windows by lead tier.
- Assign owner and escalation backup.
QA controls
- Daily sample audit of lead records.
- Duplicate and missing-field cleanup.
- Weekly SLA breach review.
Sources
Next step CTA
Adopt this SLA template for your next event and track speed-to-lead median time weekly.