Why this matters
Build a tiered SLA calculator that sets first-response targets by lead score, channel, and staffing windows to reduce pipeline leakage after expo close.
Quick implementation checklist
- Define owner and SLA windows before show week.
- Add escalation triggers and fallback comms paths.
- Review outcomes weekly and refine thresholds.
Sources
- CEIR exhibitor conversion benchmarks, Forrester B2B response-time research, HubSpot lead speed studies
Next step CTA
Need help operationalizing this workflow? Use the Expo planning app to turn this template into a team-ready runbook.