Why this matters
This workflow standardizes decision rights and reduces fire drills in the final two weeks before show day.
Framework
- Define owner, trigger, and acceptance threshold.
- Add one leading KPI and one lagging KPI.
- Pre-assign escalation path for variance.
Implementation checklist
- Baseline assumptions and data source ownership.
- Pilot one segment before full rollout.
- Run fixed-time daily review.
- Record deltas into next-cycle SOP.
Sources
- https://gdpr.eu/what-is-gdpr/
- https://ico.org.uk/for-organisations/uk-gdpr-guidance-and-resources/
- https://www.ana.net/
Next step CTA
Deploy this framework for your next expo sprint and benchmark impact against your prior event.